Challenge: A Town of Vail rezone application to expand hotel, create a new workforce housing building. NIMBY concerns about workforce housing adjacent to free-market residential homes.
Strategy: Neighborhood outreach with factual information. Build community stakeholder support for workforce housing.
Execution: Commfluent brought government and community relations strategic planning and execution to help obtain Town of Vail and community support for approval of a 79-room hotel expansion and 15 affordable housing units.
